The health dividend

A wellness strategy can help your company perform better

Commercials say to eat oat bran because it'll help lower your cholesterol. "But wouldn't you like to know why?" asks Jennifer Blackwood. "If you knew that soluble fibre in oat bran actually blocks fat getting into your blood, wouldn't you be a little more excited? And what if you knew that oranges, apples, strawberries, and green beans do the same thing?"

Blackwood is the owner and president of Business Health Matters Inc. She built the Rothesay, N.B.-based venture on one guiding principle: empowering people to choose health. "My strength is the ability to provide people with simple solutions in order to motivate them to improve their health," she says. "I give them the power of intervention and prevention."